About

Hi. My name is Nicola Tewhare and I am the publisher of the Local Businesses Magazine. It is a free online magazine designed for small businesses who are just about to go online.  It is filled with News, Stories, How To Guides, Resources and Tips on how to market effectively online for free or on a small budget.

As you can imagine New Zealanders are going mad hopping on the internet via their laptops, desktops, smartphones, ipads and androids. Literally, the internet has turned business on it’s head. If you are a small offline business and you’re wondering whether going online would be right for you consider this.

People now search in Google for their answers. They search for reviews. If they want a particular product or service they use Google to find it. Google accounts for 75% of all searches across the world so obviously being seen in Google is an advantage.

However, getting seen in Google can be quite a headache if you are not up to speed with the internet.  You have the option of bypassing a lot of slower methods by directly advertising on Google Adwords. Google Adwords is a PPC Advertisement which means Pay Per Click. It’s the easiest method known and you can be featured on the right hand side of Google when you search or be found above the organic search.

Here is an image to show you what I mean:

Organic Search shows the websites that are optimized for the search engines. Search Engine Optimization is costly and also a slow method. It takes around 3 – 9 months to be able to get a ranking depending on your business and how competitive the market is. But it has many great benefits. FREE TRAFFIC. Once you’re ranked you can expect to receive a lot of targeted traffic and that’s the name of the game.

A service which allows you to get a good placement in Google and is faster than SEO is Google + Local. I’ll show you a picture. See those listings.  They’re found relatively near the top and in alphabetical order.

On the other hand you can market using Social Media. I’m sure everyone’s heard of Facebook and Twitter but there are countless other ones to market to such as Linkedin and Pinterest. Social Marketing is really taking off and is great for keeping in touch with your customers.

There’s a variety of methods that you can use to market online. Local Businesses Magazine will help you show how to use them. And remember, it’s completely free so subscribe now.

Kind Regards

Nicola Tewhare

Tewhare Publishing Ltd